Scope

The goal of this project was to create a package for something with a dual use. I decided to create a game, where the box was the board. I designed the board game entirely, calling it “What do you want to eat?”, as well as the brand behind it, Ashby’s Kitchen. 

Methodology

This project required a great amount of trial and error. I began with just an idea, a board game. I then did some mind mapping and narrowed it to be a game for groups or couples to decide what to eat. This was inspired by me never being able to make that choice. I did a lot of sketching and iterating, made many prototypes, and then came the final product, a playable game to decide what to eat.